Trademark management and strategy

Establishing a corporate policy to conduct operations in connection to protect your intangible assets is an essential part of your responsibilities as a trademark owner. In particular, management policies can prevent the risks for willing or unwilling infringement of either your own intellectual property rights or the rights of other entities. IP STRATEG’S Trademark strategy services include: 1. Implementation of trademark management policies and strategies We evaluate your business processes and procedures, related to the use of your trademark or the trademark of others, and assess the risk of infringement of your or someone else’s rights. Than we prepare and implement a company policy for protection of your trademark rights such as: a) steps and procedures to identify and stop any unlawful use of your trademark for example trademark watch, internet monitoring, market search etc. b) implement policies to encourage employees and contractors to comply with company policies for protection and use. c) draft policies and rules of how your trademark shall be used or how the mark of other businesses you have license for is used. d) policies related to documentation of transactions related to trademarks. 2. Training and awareness for employees and contractors When a trademark management policies are implemented in the company an essential part of it is to train the relevant personnel and contractors on its importance for the company and how they can help.